As part of our 13th Anniversary campaign, the Jumia Nigeria team delivered joy to the children of Makoko community in Lagos. It was a wonderful opportunity to put smiles on the faces of the kids, and we thank the team from Hope and Support for the Slum Child Initiative for the incredible work they are doing to educate children in underserved areas. Jumia is a leading e-commerce platform in Africa. Our marketplace is supported by our proprietary logistics business, Jumia Logistics, and our digital payment and fintech platform, JumiaPay. Jumia Logistics enables the seamless delivery of millions of packages while JumiaPay facilitates online payments and the distribution of a broad range of digital and financial services. Follow us on, Linkedin Jumia Group and twitter @Jumia_Group

Rural e-commerce continues to grow in Côte d’Ivoire, with over 67% of Jumia orders in 2024 coming from secondary and remote areas. With a strong network of Pick-Up Stations across the country and a new 36,000m² warehouse offering a storage capacity of 1.8 million items, Jumia is scaling rural access and logistics efficiency. Download the full report Jumia is a leading e-commerce platform in Africa. Our marketplace is supported by our proprietary logistics business, Jumia Logistics, and our digital payment and fintech platform, JumiaPay. Jumia Logistics enables the seamless delivery of millions of packages while JumiaPay facilitates online payments and the distribution of a broad range of digital and financial services. Follow us on, Linkedin Jumia Group and twitter @Jumia_Group

E-commerce is one of the fastest-growing sectors in Africa, projected to reach over 153 million users by 2029.1 The size of Africa’s e-commerce market is projected to increase by nearly 40% in the next four years, reaching $56 billion by 2029, from $40 billion in 2025.2 In India, even faster growth is expected: the e-commerce industry is projected to expand from $67 billion in 2025 to approximately $100 billion by 2029, with 375 million users. While different types of e-commerce models exist (marketplace, social e-commerce, sales via own brand websites), this publication focuses on pioneering marketplace companies implementing ‘inclusive’ strategies. We define these as strategies enabling either improved inclusion of customers otherwise underserved (due to geographic or economic challenges), or improved livelihoods for value chain intermediaries. We will also show how these inclusive strategies not only create impact, but also drive growth and competitive advantages for the e-commerce companies implementing them.